Thursday, November 4, 2010

Bridal Fair - A Garden Wedding

Sposa2011Wedding planning season has begun in Italy and with it many cities host one or more Bridal Fairs. Organizing for a fair is such a challenge. Not only does it require that I find some creative idea that will capture the attention of thousands of tired fair goers but also to create something that will last the five days of the show but will showcase my skills as a designer and florist. Then comes the managerial and marketing work. Even though I have specialists who handle these responsibilities, I believe it’s important that I am involved in the process.

This year I designed a garden wedding. As always I try to create a stand that allows me to explain to couples in an instant my style of designing for church weddings and reception decorations. My garden wedding is made up of items that can be used in a number of different ways.

Since my goal is to design for my clients, I included both modern and classical arrangements in the stand. There was something there for every request.

The big news??? I included feathers in my designs which is an item normally not seen in Italian weddings. It was interesting to see the reaction of the younger brides to this “NEW” idea. I was personally surprised to learn that many couples have planned to get married during 2011 in the garden.

Creativity and surprise, this is why I love my work.