Tuesday, November 30, 2010

90th Birthday Celebration

The Centerpiece When I am asked to decorate a party I always get so excited and when the request is to create decorations for the 90th birthday celebration someone’s Grandma…..well that’s really special. It was a real pleasure for me when my customer with a lilac paper plate in her hand came in to ask me to create centerpieces for grandmas birthday party. The budget wasn’t a big one but I always find a way to create something beautiful with almost any budget.

As usual customers don’t fully understand floral materials. Often they don’t really know what they want in a design. It’s my job to draw them out. To carefully listen to their comments and interpret them into a floral arrangement or decoration using other types of materials. So it was with the lilac paper plate and a few questions that I designed these decorations.

The best part of all was the phone call that I received from the customer saying that we received numerous compliments for our work. Compliments that we deliver more than a customer ever expects and we do it on time. I suppose all this is the result of having a job that I really do love and get excited about each time a customer comes in to decorate a party or wedding.

I hope you enjoy the photos as much as I enjoyed doing the work.
Happy 90th birthday to “Grandma”.


Thursday, November 4, 2010

Bridal Fair - A Garden Wedding

Sposa2011Wedding planning season has begun in Italy and with it many cities host one or more Bridal Fairs. Organizing for a fair is such a challenge. Not only does it require that I find some creative idea that will capture the attention of thousands of tired fair goers but also to create something that will last the five days of the show but will showcase my skills as a designer and florist. Then comes the managerial and marketing work. Even though I have specialists who handle these responsibilities, I believe it’s important that I am involved in the process.

This year I designed a garden wedding. As always I try to create a stand that allows me to explain to couples in an instant my style of designing for church weddings and reception decorations. My garden wedding is made up of items that can be used in a number of different ways.

Since my goal is to design for my clients, I included both modern and classical arrangements in the stand. There was something there for every request.

The big news??? I included feathers in my designs which is an item normally not seen in Italian weddings. It was interesting to see the reaction of the younger brides to this “NEW” idea. I was personally surprised to learn that many couples have planned to get married during 2011 in the garden.

Creativity and surprise, this is why I love my work.